XscapeNow launches new 'Sultan's Secret' attraction

A six-figure immersive experience, a 90-minute adventure with live actors, and a UK-first finale set to put Telford firmly on the map.

A major new immersive attraction is set to open in Telford this May, as XscapeNow officially launches Sultan’s Secret on 20 May 2026.

Described as the most ambitious project the company has ever undertaken, Sultan’s Secret is a brand new 90-minute Grand Edition experience featuring live actors, cinematic set design, immersive storytelling, and a finale that includes what the team believes to be a UK first within an attraction of this kind.

Built as a six-figure investment into Telford’s leisure and entertainment offering, the experience has been created to push the boundaries of what guests expect from immersive attractions and escape-room-style experiences in the UK.

Now operating under Out of Bounds Immersive, XscapeNow is led by Nathan Green, 22, from Telford, who has worked with a team of more than 30 creatives, makers, technicians and designers to bring the project to life.

Spanning two floors, Sultan’s Secret has been designed to feel like a true world rather than simply a game, blending rich theming, technology, theatrical atmosphere and ambitious storytelling to create something that aims to stand apart not only in the region, but nationally.

Nathan Green said: “We wanted to create something that genuinely feels like an event when you step into it. Not just another room, not just another attraction, but something with scale, atmosphere and moments people will talk about afterwards. Sultan’s Secret is easily the most ambitious thing we’ve ever built, and we’re incredibly proud that it’s happening here in Telford.”

He added: “This project has involved a huge amount of creativity, hard work and belief from a very talented team. We’ve worked with over 30 creatives to make sure the experience feels rich, transportive and genuinely exciting from start to finish. There’s also a moment in the finale that we believe is a UK first for this type of attraction, which makes the whole thing even more special.”

As well as marking a significant new chapter for XscapeNow, the launch represents further investment into Telford’s growing leisure scene, with the team hoping the attraction will draw both local visitors and guests travelling into the town from further afield.

Sultan’s Secret has been created as a flagship experience for XscapeNow and reflects a wider ambition to deliver high-quality, high-impact immersive entertainment from the heart of Telford.
Bookings for Sultan’s Secret are now open ahead of the official launch on 20th May 2026.
Booking link: xscapenow.co.uk/escape-room/sultanssecret-ge/